TRENDS IN DIGITAL MARKETING DEVELOPMENT – INTERACTIVE APPROACHES AND INTEGRATION WITH CUTTING-EDGE TECHNOLOGIES

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2024

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State University of Trade and Economics

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Burgelo, I. (2024). Trends in digital marketing development – interactive approaches and integration with cutting-edge technologies. In A. Nypadymka (Ed.), The science of the XXI century: challenges of the contemporaneity. Management, marketing and advertising (pp. 486–489). State University of Trade and Economics.