BRAND MANAGEMENT IN THE METAVERSE CONCEPT
| dc.contributor.affiliation | State University of Trade and Economics | |
| dc.contributor.author | Yahelska Kateryna | |
| dc.contributor.author | Veselá Natálie | |
| dc.date.accessioned | 2025-08-13T11:30:20Z | |
| dc.date.available | 2025-08-13T11:30:20Z | |
| dc.date.issued | 2025 | |
| dc.format.pages | 40–42 | |
| dc.identifier.citation | Yahelska, K., & Veselá, N. (2025). Brand management in the metaverse concept. In O. S. Bondarenko (Ed.), Brand Management: Marketing Technologies. Trends in the Formation and Development of Brand Management (pp. 40–42). State University of Trade and Economics | |
| dc.identifier.orcid | https://orcid.org/0000-0002-3760-003X | |
| dc.identifier.uri | https://ur.knute.edu.ua/handle/123456789/10817 | |
| dc.language.iso | en | |
| dc.publisher | Державний торговельно-економічний університет | |
| dc.rights | Attribution 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.title | BRAND MANAGEMENT IN THE METAVERSE CONCEPT | |
| dc.type | Thesis |
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