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Project of the innovations management system of the enterprise
(Державний торговельно-економічний університет, 2025) Tertychna Anastasiia Anatoliivna
Qualification paper for a master's degree in specialty 073 “Management”, educational program “Project Management.” Faculty of Technologies and Business, State University of Trade and Economics, Kyiv, 2025. The paper examines the theoretical foundations of forming an innovation management system at an enterprise and identifies its key elements and tools in the context of digital transformation and increased competition in the tourism market. An analysis of the activities of JOIN UP! LLC, its financial results, level of innovation, and effectiveness of management decisions was conducted, and problems in the implementation of innovations related to insufficient process automation were identified. Based on the results of the analysis, a set of measures is proposed to improve the enterprise's innovation management system, in particular the introduction of AI assistants, VR/AR technologies, dynamic pricing systems, and automated customer communication services, aimed at increasing competitiveness and optimizing the business processes of a tourism enterprise.