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Influence of marketing in beauty industry on women’s behavior
(Державний торговельно-економічний університет, 2024) Tashcheva, Y.
In the article, the essence and structure of the beauty industry and its influence on women’s perceptions are analyzed. Key factors influencing the marketing environment and the formation of company strategies within the cosmetics market are characterized. The main directions for enhancing competitiveness and ethical considerations in marketing practices are determined.