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Essence and importance of promotion STRATEGY IN tourism
(Державний торговельно-економічний університет, 2024) Skrypnik, D.
In this article, we will explore the essence and definition of a promotion strategy in tourism, as well as analyze the key factors that influence its effectiveness. We will look at the importance of promotion strategies and contribution to the development of the tourism industry and economy both in Ukraine and around the world. In addition, we will pay attention to current trends and best practices in the promotion of tourism products and services.