Перегляд за Автор "Nikora, D. V."
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Документ Digital transformation in international hotel management(Державний торговельно-економічний університет, 2024) Nikora, D. V.The article presents the results of research aimed at studying the impact of digital technologies on all aspects of the hotel business. Innovative solutions and their role in increasing the efficiency and competitiveness of hotels are considered, with a focus on management systems to improve the efficiency of online communication and achieve the desired consumer response. Knowledge of the basics of digital hotel business development allows the developing of more effective and successful forecasts of further changes in the industry.