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Franchising of an international hotel chain on the national market of hotel services
(Державний торговельно-економічний університет, 2024) Marandy, O. I.
The article defines the essence and elements of franchising of an international hotel chain in the national market of hotel services. the article provides information on the importance of franchising and the essence of this system in the literature. also the main advantages of the existence of hotel franchising in the national market.