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Документ The impact of digital marketing in today’s world(Державний торговельно-економічний університет, 2024) Ilnytskyi, D.Today, the Internet is vital for everyday life and business. Social media has changed how we connect and market, leading businesses to use digital marketing to save money, boost brand awareness, and increase sales. This study looks at what digital marketing is, why it’s important, the different ways to do it, and why it matters for both consumers and businesses. It also talks about current and future digital trends, stressing the need for safe and smart Internet use, which is seen as a basic human right today.