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Документ Development strategy of a hotel enterprise in the conditions of war(Державний торговельно-економічний університет, 2024) Borodavko, Y. D.The article discusses the peculiarities and key aspects of developing a hotel business development strategy during the war. The author emphasizes the importance of adapting business processes, introducing innovative technologies to ensure safety and efficient guest service. Special attention is paid to the adaptation of marketing strategies, development of programs to support and motivate staff. Specific strategies to increase the sustainability of the enterprise and prepare for crisis situations are proposed.