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STRATEGIES FOR ENTERING THE EUROPEAN MARKET FOR UKRAINIAN ORGANIC PRODUCTS
(Державний торговельно-економічний університет, 2025) BAHACH D.; Державний торговельно-економічний університет
The article presents the main theoretical and practical aspects of export strategies in the context of entering the European organic products market. It highlights the significance of regulatory, logistical, and marketing factors that influence the successful export of Ukrainian organic goods. The specific recommendations for improving competitiveness and enhancing the export potential of Ukrainian producers within the framework of European integration are substantiated