Роботи кваліфікаційні (ВКР)

Постійне посилання на фонд

https://ur.knute.edu.ua/handle/123456789/30

Переглянути

Перегляд Роботи кваліфікаційні (ВКР) за Автор "Sevruk Yurii"

Зараз показуємо 1 - 1 з 1
  • Ескіз недоступний
    Документ
    STAKEHOLDER MANAGEMENT OF THE HOTEL “HILTON”, KYIV
    (KNUTE, 2020) Sevruk Yurii
    According to the stakeholder theory the company is successful when it delivers value to its shareholders, and it may include not only financial benefits. It has been discussed for many years and it is still relevant today. There is both a theoretical part and a practical one. And, obviously, with the development of the hotel industry, all this knowledge and skills must be adapted to modern requirements and standards. Actuality of the research: a good relationship between a business and its stakeholders can be created by working together toward common goals. This relationship is essential to company`s success. One of important task in management process in any industry is to make a strategy including all interests of different stakeholders in relation to strategic goals. To manage stakeholders and develop an effective strategic plan, it is crucial to understand them. Know their financial or emotional interests in the outcome of the work, what motivates them, what data do they require, how do they communicate, what options do they have, who influences their opinions, etc. This research meant to bring clarity to the practice of stakeholder management and discover new or develop existing management concepts. Problems and prospects for the development of stakeholder management as a business concept were considered by foreign and domestic scientists and researchers in their works: I.Mitroff, B. Parmar, S. Colle, E. Freeman, R. Ackoff, T. Jones, A. Wicks, R. Grant, J. Bryson, L. Preston, T. Donaldson, F. Aсkermann, C. Eden, M. Petrov, K. Soloduchin, I. Oleksiv, V. Kharchuk. All these studies show different point of views on the actuality of this theory, the issue of determining the main stakeholders and their interests, also general approaches to classify participants. But the issue o f communication between stakeholders, how to evaluate and stimulate them remains relevant. The object of research organizational management and business ethics in hospitality industry. The subject of research is implementation of stakeholder management system in hotel “Hilton”, Kyiv. Purpose of research is to define the basic concepts of stakeholder theory and learn the technique of identifying their interests. Tasks of research: • analyze and review the scientific literature; • define and analyze methodological approaches of stakeholder management system in hospitality; • present and describe organizational and economic assessment of hotel “Hilton”; • present key stakeholder groups in hotel “Hilton”; • present engamegent stakeholder system in “Hilton” hotel; • develop propositions for improvement of stakeholder management system in hotel “Hilton”; • develop and present improvements of stakeholder management system in hotel “Hilton”. Practical essence of research: the results of research can be reviewed and implemented in the hotel by the management. The results were published in articles’ collection of master programs students “Hotel Restaurant business: focus on international trends” [Appendix A]. Methods of research: In this paper, we will discuss the essence of stakeholder management, review and analyze various scientific works and analytic articles, observe various methods and methodological approaches of stakeholder management