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Перегляд Роботи кваліфікаційні (ВКР) за Автор "Sadovska Daria"

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    Distribution of hotel services for the inbound tourism segment of «Holiday Inn» hotel chain»
    (KNUTE, 2020) Sadovska Daria
    For hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. An effective hotel distribution system is imperative for maintaining the partnerships and business relationships that are necessary in order to optimize sales and maximize revenue. Distribution channel management is an important concept within the hotel industry and the use of a distribution channel manager can improve associated processes. As a result, management can be made faster and more accurate, more dynamic pricing strategies can be adopted, visibility can be enhanced and revenue can be increased. Many scholars are engaged in studying issues of hotel distribution. Francis Buttle gave an overview about principles of hotel distribution and channel management (first published 1986 by Holt, Rinehart and Winston in Great Britain). Carroll B., Siguaw J., recognized evolution in electronic hotel distribution and its effects on hotel chain and intermediaries in 2003. A.Mazaraki, S.Shapoval, S.Melnichenko, M.Boyko and others co-authors recognized general solutions for creation an effective distribution process for hotel chain and presented manual HoReCa in 2017, Kyiv. Very important question in hospitality is to evaluate distribution channels, to determine effectiveness each of them and create powerful distribution system for excellent revenue results. Distribution can make or break a hotel chain. Therefore, despite the wide range of publications about it, the problems of creating distribution hotel system for the inbound segment of customers remain unsolved. Thereby, the issues of determining the essence of the hotel distribution, as well as its reflection in the revenue management require for a further study. Having reviewed a number of papers related to issues of distribution of hotel services, the purpose of the work is to research distribution system for inbound tourism segment in Holiday Inn Inc., Kyiv. In order to address the purpose of the research the following objectives should be fulfilled while conducting this study: to research essence of distribution; to define principles of distribution and channel management; to identify the main functions of (and flows in) channels of distribution; to describe at least 10 types of channel intermediary for hospitality services; to explain the differences between conventional and vertical marketing system; to recognize 4-step channel planning process; to explain the difference between physical distribution in a hospitality context; to identify the key variables to be considered when selecting a trading area and a particular site for location; to describe process of distribution of the hotel services for the inbound tourism segment. The object of the research is hotel distribution, process of distribution hotel services for the inbound tourism segment as well. Theoretical basis of research methodology is a systematic approach to the study of distribution processes, the performance of domestic and foreign scholars dealing with the approach of application principles of distribution and channel management. General scientific methods, e.g. the methods of analysis and synthesis, are used to illustrate the distribution process of hotel services, classification distribution channels, and its functions for needs of management. The comparison method is used to determine the most effective approaches to reflect information about distribution in hospitality area. The experience of Holiday Inn Inc. is shown in reflection of data about distribution and channel management. In addition, in the study capitalization of research and development of the distribution system of the hotel services.