Кафедра Менеджменту Готельно-Ресторанного Бізнесу

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https://ur.knute.edu.ua/handle/123456789/187

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Перегляд Кафедра Менеджменту Готельно-Ресторанного Бізнесу за Автор "Bolotenko Anton"

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    INTEGRATION GROWTH TECHNOLOGIES IN THE «INTERCONTINENTAL HOTELS GROUP» HOTEL CHAIN»
    (KNUTE, 2020) Bolotenko Anton
    Innovation in the hotel industry leads to the development of integrated growth technologies. Integration implies a unification, a combination of elements into a single whole. Thus, the introduction of certain types of innovations leads to their integration with existing resources in order to create new technologies or modernize, improve existing technologies to ensure the growth of the hotel industry. Today, two main trends affect the implementation of integrated growth technologies: strong competition, which promotes personalizat ion for occupying a certain niche and customer retention; rapid development of ICT and process automation, which is precisely the solution to the first problem for the hotel industry as well. Since competition requires the introduction of ICT in hotel operations, integrated growth technologies are developing in the hotel industry as a whole. In the literature, the subject of the introduction of integrated growth technologies is considered indirectly. In most publications for 2010 -2020, scientists consider the consequences of introducing innovations in the hotel industry, applications of Industry 4.0, innovation strategies, types of service innovations in different subsystems of the hotel industry. There is no comprehensive analysis of the metrological aspects of the implementation of integrated growth technologies in the hotel industry. Purpose of research is to develop theoretical and methodological regulations, methods of effectiveness estimation, guidelines and suggestions for the integration growth technologies implementation in the «Intercontinental Hotels Group» hotel chain, and new principals in overall operation of the hotel based on the study of new conceptual framework and methodological approaches to improve the assessment of the development of theoretical basis and creation of practical recommendations for system of integration growth technologies. The object of research is corporate hotel system of integration growth technologies. The subject of research is exploration of the theoretical positions , methodical basis and practical recommendations of forming system of integration growth technologies in the «Intercontinental Hotels Group» hotel chain. The research methodology consists of in-depth scientific methods and special methods. A secondary analysis of publications for 2000-2020 was carried out using a Science Direct [34] database to assess changes in the subject of research. Scientific novelty. For the first time, concepts of integration growth technologies in the hotel industry are defined in the study. For the first time, an assessment methodology for effectiveness estimation, guidelines and suggestions for the integration growth technologies implementation is formed.