(Державний торговельно-економічний університет, 2025) Dudariev, R.
This article explores the design of an enterprise competitiveness management system as a strategic tool for sustainable development in a globalized economy. Special emphasis is placed on international logistics and the challenges enterprises face when entering foreign markets, particularly in African countries. It analyzes modern approaches to building such systems, identifies key elements and implementation stages, and emphasizes the role of digital technologies and analytics in decision-making processes.