2024

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Diversification of international hotel/restaurant chain services
(Державний торговельно-економічний університет, 2024) Taranenko, D. S.
In this scientific article, we explore the critical components and strategies necessary for diversifying the services offered by international hotel and restaurant chains. By examining both traditional and modern approaches, the article provides insights into how these businesses can adapt to changing consumer preferences and enhance their competitive edge in the global market.