2024

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Advantages and disadvantages of different artificial intelligences in advertising
(Державний торговельно-економічний університет, 2024) Shevchenko, Ya.
The article analyzes the advantages and disadvantages of different artificial intelligences in advertising, focusing on Large Language Models (LLMs) introduced by prominent organizations such as OpenAI, Anthropic, Cohere, Google, Meta AI, Mistral AI, Microsoft, and Falcon LLM. It discusses the functionalities, potential applications, and performance metrics of these models in generating engaging and effective advertisements. By comparing models like GPT-4, Claude 3 Opus, Command-nightly, Gemini Ultra, Llama 2, Mixtral 8x7B, Orca, and Falcon 40B/180B, the analysis highlights their strengths in natural language understanding, generation, reasoning, visual input processing, and customization. The evaluation aims to provide insights into the capabilities of these models for creating ad content tailored to specific campaign requirements and target audience preferences.