Факультет Технології та Бізнесу

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Browsing Факультет Технології та Бізнесу by Author "Mishchyriak Anatasii"

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    DEVELOPMENT STRATEGY OF THE PUB «CRAZY JACK», KYIV
    (KNUTE, 2020) Mishchyriak Anatasii
    The topic of developing a development strategy for a catering enterprise is very relevant in our time. The food and entertainment industry is booming, and it's no surprise that these industries have very high profit margins. Money is willingly invested in such a business, and a growing market makes it possible for new enterprises to survive and develop. In Kiev, the capital of our country, there are a large number of worthy establishments where you can spend an evening or arrange business negotiations. It is not so difficult, having a sufficient amount of money, to open your own catering establishment, the main problem that most start-up entrepreneurs and those whose business has been affected by a number of external changes is keeping the establishment "afloat", which is exactly what is needed development of an enterprise development strategy. Today in Ukraine there is competition among catering establishments. However, this work is not just about a cafe or restaurant, but about a pub. This is the place that must compete while maintaining pristine culture and a fun, friendly atmosphere. That is why it is so important to have a development strategy that will help to identify the strengths that need to be identified and the weaknesses that need to be fought. When developing a strategy, it is necessary to take into account all the factors that affect the establishment. One of th e most common mistakes is ignoring the tastes of the target audience. At the initial stage, it is reasonable to focus on the immediate environment (offices within a radius of one kilometer from the institution, etc.) and among the “neighboring” audience to promote your institution. The audience of the restaurant, depending on the chosen niche, can be anything. However, for any segment and for any concept, there is an immutable rule: there should be at least 70% of all visitors who have regular customers. Otherwise, it is hard to expect the project to last. The "Crazy Jack" pub should be, first of all, cozy - such, entering which you can feel, if not at home, then at least as visiting your very good friends. Because the main difference between pubs is a friendly atmosphere in which everyone is happy and ready to treat you with a glass of cold beer. The relevance of this topic lies in the fact that there is an unstable economic situation around the world due to the coronavirus pandemic. That is why it is necessary to be able to qualitatively assess the situation, plan and make decisions about the further development of the institution. The process of creating a development strategy involves the use of a whole arsenal of techniques, methods and analyzes that allow the manager to make certain decisions based on a huge amount of information. And when combined with analytical and strategic skills, the manager not only solves an existing problem in a restaurant business, but also prevents new problems from arising in the future. And this, in turn, benefits both the enterprise and potential customers, i.e., creates benefits for all parties involved in the restaurant business. The purpose of this topic is to develop theoretical foundations for the formation and implementation of development strategies and recommendations for their improvement in the activities of the "Crazy Jack" pub. The immediate task of the work is to study, consider, describe and search for methods for solving the problems discovered in the current development strategy of this restaurant enterprise. The theoretical and methodological tools of this work are the analysis and study of the internal and external environment of the restaurant enterprise, the forecast of the success of the solution. The object of research is the "Crazy Jack" pub, because a pub is a promising establishment that can develop. The subject of the research is the development strategy of this pub. The thesis is divided into three sections. The first section describes the theoretical and methodological aspect of the development strategy and describes the history of the emergence of pubs in Ukraine in general. In addition, the section describes the activities at the enterprise in general terms, modern and relevant strategies.